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  • Tommy Hilfiger Teams up With The Ting Tings for LOUD Fragrance Collection

    Fri, 15 Oct 2010 11:31:59

    Tommy Hilfiger Teams up With The Ting Tings for LOUD Fragrance Collection - The band wrote a track inspired by the fragrances

    The Ting Tings Photos

    • The Ting Tings - People enjoy a concert at the Pinkpop festival during the 43rd edition of the Pinkpop music festival at Landgraaf, in the south of the Netherlands on May 26, 2012. The program includes acts like Bruce Springsteen and his E-Street Band, The Cure, The Asteroids Galaxy Tour, Ben Howard and The Ting Tings. The Pinkpop 2012 festival will run from 26 to 30 May 2012. ANP MARCEL VAN HOORN netherlands out - belgium out.
    • The Ting Tings - Singer Mette Lindberg of the Danish rock band Asteroids Galaxy Tour performs on the first day of the 43rd edition of the Pinkpop music festival at Landgraaf, in the south of the Netherlands on May 26, 2012. The program includes acts like Bruce Springsteen and his E-Street Band, The Cure, The Asteroids Galaxy Tour, Ben Howard and The Ting Tings. The Pinkpop 2012 festival will run from May 26 to 30, 2012.
    • The Ting Tings - Singer Robert Smith of 'The Cure' rock band performs on the first day of the 43rd edition of the Pinkpop music festival at Landgraaf, in the south of the Netherlands on May 26, 2012. The program consists acts like Bruce Springsteen and his E-Street Band, The Cure, The Asteroids Galaxy Tour, Ben Howard and The Ting Tings. The Pinkpop 2012 festival will run from May 26 to 30, 2012.

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    The Ting Tings Videos

    • The Ting Tings - Hit Me Down Sonny
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    Tommy Hilfiger Toiletries and The Tings Tings are forcing the olfactory and the auditory to collide! The designer and the band are partnering up for TH's LOUD fragrance line. The scents were created through an open exchange of ideas – a creative collaboration of some of the best talent in music and fragrance. The Ting Tings wrote and produced a track inspired by the explosive new fragrances LOUD called "We're Not The Same," creating the perfect mix of scent and sound. Smell good, sound good. What a combo.

    The fragrances are layered, same as in music, with different notes combining to create a crescendo for all to experience. When you hear "We're Not the Same," you feel the different, separate pieces coming together and emerging into a unified effect, the way the song begins with various instruments getting tuned and aligned and then with the explosion at the end. It's a harmonious moment when it all comes together. I am not sure if I have ever had such an intense experience with a scent, but hey, I'll inhale a spritz of LOUD and see if it makes me feel like I am on a psychotropic.

    Perfumers, Aurelian Guichard and Yann Vasnier describe LOUD for her as fragile, explosive and tormented. When comparing the notes of the fragrance to The Ting Tings song, Guichard said in a statement. "LOUD for her is built around the strong rose note. In the campaign song it's as though the lead singer's voice is like a shouting rose, it has the feel of drumbeats and punk-like bursts of electricity from the guitar. It's similar to how you would describe the way the patchouli bursts onto the scene of the fragrance."

    When describing the men's fragrance, Vasnier explained, "LOUD for him speaks to the strong Patchouli notes while still harmonizing with the rose notes in the scent of its counterpart. Alchemical, catchy, effervescent vocals - a blend of two cords into one. A sound that is hugely excited and slightly tuned down--somewhat like the patchouli Orpur's woody core emerging belatedly but intact from beneath." LOUD for him is volatile, manic and little bit raw – just like every great song should be!

    Are you going to wear LOUD?

    —Amy Sciarretto
    10.15.10




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