Tommy Hilfiger Teams up With The Ting Tings for LOUD Fragrance Collection
Fri, 15 Oct 2010 11:31:59
The Ting Tings Photos
The Ting Tings Videos
Tommy Hilfiger Toiletries and The Tings Tings are forcing the olfactory and the auditory to collide! The designer and the band are partnering up for TH's LOUD fragrance line. The scents were created through an open exchange of ideas – a creative collaboration of some of the best talent in music and fragrance. The Ting Tings wrote and produced a track inspired by the explosive new fragrances LOUD called "We're Not The Same," creating the perfect mix of scent and sound. Smell good, sound good. What a combo.
The fragrances are layered, same as in music, with different notes combining to create a crescendo for all to experience. When you hear "We're Not the Same," you feel the different, separate pieces coming together and emerging into a unified effect, the way the song begins with various instruments getting tuned and aligned and then with the explosion at the end. It's a harmonious moment when it all comes together. I am not sure if I have ever had such an intense experience with a scent, but hey, I'll inhale a spritz of LOUD and see if it makes me feel like I am on a psychotropic.
Perfumers, Aurelian Guichard and Yann Vasnier describe LOUD for her as fragile, explosive and tormented. When comparing the notes of the fragrance to The Ting Tings song, Guichard said in a statement. "LOUD for her is built around the strong rose note. In the campaign song it's as though the lead singer's voice is like a shouting rose, it has the feel of drumbeats and punk-like bursts of electricity from the guitar. It's similar to how you would describe the way the patchouli bursts onto the scene of the fragrance."
When describing the men's fragrance, Vasnier explained, "LOUD for him speaks to the strong Patchouli notes while still harmonizing with the rose notes in the scent of its counterpart. Alchemical, catchy, effervescent vocals - a blend of two cords into one. A sound that is hugely excited and slightly tuned down--somewhat like the patchouli Orpur's woody core emerging belatedly but intact from beneath." LOUD for him is volatile, manic and little bit raw – just like every great song should be!
Are you going to wear LOUD?