Transformers Ride to Hit Universal Theme Parks
Tue, 28 Oct 2008 13:58:04
Universal Parks & Resorts and Hasbro have teamed up to create a ride based on Transformers. The attraction is set to open in Universal theme parks in both Hollywood and Singapore in 2011. Steven Spielberg, who was an executive producer of the film, is a creative consultant and helped bring the idea to fruition.
The ride will feature high definition 3-D footage with special effects, robots, and a track that places humans smack dab in the middle of a war between the Autobots and the Decepticons. The companies refused to reveal the planning and execution costs of creating the ride. The Singapore-based attraction will open in 2010, while the Hollywood ride will replace the Backdraft attraction and the special effects soundstage at the lower part of the park the following year. Construction of the Transformers ride is scheduled to begin after Labor Day of next year.
This project also expands the Universal/Hasbro pact to turn Hasbro toys into films.
—The ARTISTdirect Staff