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  • U2 Inks 12-Year Deal With Live Nation

    Mon, 31 Mar 2008 13:48:45

    U2 Inks 12-Year Deal With Live Nation - First Madonna, now Bono

    U2 Photos

    • U2 - CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook (L) greets the crowd with U2 singer Bono (R) as The Edge looks on during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus.
    • U2 - CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook (L) greets the crowd with U2 singer Bono (2nd R) as The Edge (2nd L) and Larry Mullen Jr look on during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus.
    • U2 - CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook (L) announces the free download of the new U2 album on iTunes as members of U2 The Edge (2nd L), Larry Mullen Jr (C), Adam Clayton (2nd R) and Bono as and look on during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus.

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    U2 Videos

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    • U2 - Song For Someone (Behind the Scenes)

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    Live Nation Inc. has continued to expand its concert promotion business into the realm of artist rights by signing a 12-year worldwide contract with U2. While the deal doesn't include recording rights like last year's Madonna partnership—a 10-year, $120 million behemoth—Live Nation will take over the merchandising, digital and branding rights of U2, as well as the band's touring.

    "It's not a do or die situation that we have to be involved in the recordings," Live Nation Chairman Michael Cohl said in an interview with Reuters. "We'd prefer to, but it's not always available."

    Cohl would not disclose the financial details of the U2 deal, other than to say that Live Nation's new business model is built to maximize the company's profit margins. Who knows what artist Live Nation will nab next, either, other than that it'll be another major one. According to Cohl, "Our intention is to work with artists who are already making it or on their way to making it."

    —The ARTISTdirect Staff
    03.31.08



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