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  • U2 Launch "From the Ground Up"

    Tue, 27 Nov 2012 11:43:50

    U2 Launch "From the Ground Up" - It's a photo book...and more!

    U2 Photos

    • U2 - CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook (L) greets the crowd with U2 singer Bono (R) as The Edge looks on during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus.
    • U2 - CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook (L) greets the crowd with U2 singer Bono (2nd R) as The Edge (2nd L) and Larry Mullen Jr look on during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus.
    • U2 - CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook (L) announces the free download of the new U2 album on iTunes as members of U2 The Edge (2nd L), Larry Mullen Jr (C), Adam Clayton (2nd R) and Bono as and look on during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus.

    more u2 photos »

    U2 Videos

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    "The story of the U2360° tour is as epic as the numbers, from the seven million people who bought tickets to the logistics of moving three identical sets around continents each one taking 150 trucks to transport. Above all, it was an epic experience led by the music and the show. This is the story of U2's biggest tour to date and biggest tour of all time." With these words U2's manager Paul McGuinness introduces From the Ground Up, the inside account of the 360° Tour which takes readers behind the scenes from Bono's kitchen table where he first tries to imagine a new stage design to the final night of what became the biggest tour ever.

    The lavish 260-page large-format hardback photo book, with text by Dylan Jones and photography by Ralph Larmann, is the definitive account in words and images of the epic two years that was U2360°.

    And for U2.com subscribers From the Ground Up now comes with sound!

    Introducing "From the Ground Up: U2.com Music Edition," the 2012/13 U2.com subscriber offer, which is at www.u2.com.

    This time around Edge has curated a one-off, limited-edition CD of 15 more tracks from U2360°.

    You'll find Edge's Picks inside the back sleeve of the bespoke wrap-around cover of "From the Ground Up: U2.com Music Edition."

    First copies of "From the Ground Up: U2.com Music Edition" will be dispatched in December, but not to keep you waiting that long – U2.com is releasing some bonus U2360° downloads just for subscribers - tracks which aren't on U2 or Edge's Picks.

    Subscribe - or resubscribe - to U2.com today at www.u2.com and INSTANTLY DOWNLOAD live versions of "No Line on the Horizon" and "Spanish Eyes."

    Who signed up?

    —Amy Sciarretto
    11.27.12



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