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  • V2 to Offer Free Ad-Supported Downloads

    Thu, 21 Jun 2007 14:57:37

    V2 to Offer Free Ad-Supported Downloads - Just what we need: commercials in our songs

    Bloc Party Photos

    • Bloc Party - Kele Okereke, singer of the indie rock band Bloc Party performs on stage during the 21st edition of the Vieilles Charrues music festival on July 20, 2012 in Carhaix-Plouguer, western France. The event takes place until July 22, 2012.
    • Bloc Party - Matt Tong, du groupe de rock anglais 'Bloc Party', est photographié le 07 février 2005 à Paris. Le premier album des Anglais de Bloc Party, 'Silent Alarm', l'un des disques les plus attendus de ce début d'année 2005, sort le 14 février 2005 dans le monde entier, un album à qui la presse britannique et européenne prédit depuis plusieurs mois un destin identique à celui des Ecossais de Franz Ferdinand. Matt Tong, drummer of British band Bloc Party is pictured 07 February 2005 in Paris.
    • Bloc Party - Bloc Party show everyone else how it's done by blazing through a set of their hits at the T-Mobile Transmission taping at the Corn Factory in Birmingham on April 5, 2007.

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    V2 Records will offer music from their roster as free downloads. The British label has just signed a deal with we7.com, which will tag short ads onto the beginning of each music track based on the personal information of the targeted consumer. Will this keep you from illegally downloading ad-free tracks from Limewire and Bittorrent? Probably not, but it's worth a shot.

    V2's current artist roster includes

    Bloc Party, Cold War Kids, and
    The Rakes. Which tracks will be made available as free downloads have yet to be determined. V2's American office folded a few months back because of financial problems.

    —The ARTISTdirect Staff

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    Tags: Bloc Party, The Rakes, Cold War Kids

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