Vans Warped Tour Launches Domo Stage
Thu, 30 May 2013 13:06:48
Domo x Vans Warped Tour – it happens this summer.
Domo is already a virtual rock star, an indelible image known the world-over and seen on posters, t-shirts, and splashed across web pages. Branded entertainment company Big Tent Entertainment is taking this one step further with sponsorship of the Van's Warped Tour-- America's premier music and lifestyle festival of the summer.
Kicking off this June, the tour will feature an exclusive Domo stage that will host a variety of artists from all genres: rock, punk, pop, hip-hop, folk-punk and reggae. A Domo-branded tent and fan activation areas will add to the festival and engage Domo fans. Now in its 19th year, the 40-date tour will commence June 15 in Seattle, Washington and conclude August 4 in Houston, Texas.
During the tour fans will be met with various Domo activation areas and innovative ways to engage with the brand onsite. Appearances of the character on the Domo stage and throughout the festival grounds will heighten interactions prompting fans to share their individual Domo experiences across their social graphs. The Domo sponsorship of the Vans Warped Tour joins recent deals that have thrust the brand into the fashion lifestyle space including handbags by Rock Rebel and apparel, footwear and accessories by Bait.
Domo's unique look and personality as the mascot for Japanese public broadcaster NHK quickly catapulted the character into one of the Internet's biggest sensations. As the reigning poster child for personalized, user-generated content, Domo has found a home as a pop culture icon within the online viral community with hundreds of thousands of fan-made images, websites and videos posted to websites such as YouTube, Facebook, Instagram, Pinterest and Flickr, among others. Now more than a decade later, the lovable fuzzy brown character's cult status continues to grow with product flying off retail shelves.
For more info, visit http://officialwarped.tumblr.com/Warpedstages.
Are you going to Domo it up this summer at Warped?