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  • VH1 Exploring Hip-Hop in New Four-Part Series

    Wed, 13 Nov 2013 14:35:46

    VH1 Exploring Hip-Hop in New Four-Part Series - It's set to air in February 2014

    Run-D.M.C. Photos

    • Run-D.M.C. - SAN JOSE, CA - JULY 26: Rev. Run of hip-hop group Run-D.M.C. performs at McDonald's 'Get Happy' event at the 2014 BlogHer Conference on July 26, 2014 in San Jose, California.
    • Run-D.M.C. - SAN JOSE, CA - JULY 26: Rev. Run of hip-hop group Run-D.M.C. poses in front of McDonald's signage at McDonald's 'Get Happy' event at the 2014 BlogHer Conference on July 26, 2014 in San Jose, California.
    • Run-D.M.C. - SAN JOSE, CA - JULY 26: Attendees enjoy Rev. Run of hip-hop group Run-D.M.C. performing at McDonald's 'Get Happy' event at the 2014 BlogHer Conference on July 26, 2014 in San Jose, California.

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    Calling all hip-hoppers.

    VH1 is teaming up with acclaimed filmmakers Billy Corben and Alfred Spellman and famed author, award-winning entrepreneur, advertising executive and record executive Steve Stoute for a four-part documentary series based on Stoute's best-selling book, The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy.

    VH1's The Tanning of America: One Nation Under Hip Hop is a thorough examination of hip-hop as a cultural movement, whose profound influence in music, film, television, fashion, business, race relations and politics eventually paved the way for the election of Barack Obama. The four-part, four-hour series will premiere in February 2014 on VH1.

    The series will provide a visual history of the hip-hopification of America – what Stoute calls "tanning" -- from The Jeffersons to the Fresh Prince; from Do the Right Thing to 8 Mile; from the streets of Compton to Madison Ave; from block parties to the Hamptons; and from rappers to entrepreneurs to icons. The series unfolds in four, one-hour episodes that together explore history's pivotal tanning moments from the 1970s to present-day, and show how hip-hop is deeply woven into the American cultural fabric. It's the history of hip-hop remixed: an epic journey that begins in the Bronx and travels all the way to 1600 Pennsylvania Avenue.

    Through intimate first person stories, "Tanning" takes viewers where they've never been before: inside a steamy Madison Square Garden, when Russell Simmons cut a deal with Adidas sneakers during a Run-D.M.C. concert... inside the Harvard dorm room where two white Jewish kids decide to start The Source magazine... inside the car of fashion icon Tommy Hilfiger, as he drives through the streets of Harlem finding inspiration in baggy jeans... to the streets of Paris as Diddy takes over Europe for a Vogue fashion shoot... to a New York music studio where Mariah Carey collaborates with O.D.B, forever fusing pop and hip hop; and with Dr. Dre as he first hears a rapper who calls himself Eminem.

    That's some serious pull-back-the-curtain stuff right there!

    VH1's The Tanning of America: One Nation Under Hip Hop features never-seen-before footage and interviews from numerous pop culture icons and entertainment personalities in America: Diddy, Dr. Dre, Mariah Carey, will.i.am, Russell Simmons, Pharrell Williams, Nas, Reverend Run, Rick Rubin, Fab 5 Freddy, Jimmy Iovine, Al Sharpton, Cory Booker, Brett Ratner, Brian Grazer, Tommy Hilfiger, Ron Howard, Steve Stoute and many more.

    If you love hip-hop, you cannot miss this! We're tuning in -- are you?

    —Carly Costello
    11.13.13



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    Tags: Russell Simmons, Run-D.M.C., Diddy, Mariah Carey, Dr. Dre, Eminem, will.i.am, Pharrell Williams, Nas, Reverend Run, Rick Rubin, Fab 5 Freddy, Jimmy Iovine, Steve Stoute, Billy Corben, Alfred Spellman, Brian Grazer, Brett Ratner, Ron Howard

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