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  • Victoria's Secret Model Erin Heatherton Teams With Global Poverty Project + Women Deliver

    Tue, 04 Jun 2013 16:09:57

    Victoria's Secret Model Erin Heatherton Teams With Global Poverty Project + Women Deliver - We have all the details on this initiative

    Global Poverty Project and Women Deliver announced a new family planning campaign, It Takes Two, to raise awareness of, increase demand for, and improve access to family planning information and services around the world. The announcement came on the first day of the 3rd Women Deliver Global Conference in Kuala Lumpur, Malaysia, where notable policymakers, government leaders, civil society representatives and corporate leaders have come together to discuss the global health and empowerment of girls and women.

    At the London Summit on Family Planning in July 2012, $2.6 billion was pledged to reduce the unmet need for family planning services in developing countries by 120 million women by 2020. It Takes Two aims to motivate young men and women to take action in support of improving access to family planning services and information, putting pressure on governments to reach their FP2020 commitments and be catalysts for significant progress and change.

    "When women do not have access to contraceptive services and information, or they are actively denied information and services, it is a violation of their human rights," said Hugh Evans, co-founder and CEO of The Global Poverty Project. "222 million women in the developing world lack access to modern contraception. Of these, most live in the world's poorest countries and lack basic information about sexual and reproductive health."

    It Takes Two will utilize The Global Poverty Project's Global Citizen platform, an innovative online platform and mobile application that tracks and rewards activist action through a point-scoring system by harnessing the power of social media to "gamify" family planning. Starting today, participants will have the opportunity to design their own condom wrappers, win free condoms, upload Facebook banners with key messages, sign petitions, and take other creative actions for family planning.

    Jill Sheffield, founder and president of Women Deliver, commented, "We are excited to be launching this innovative, public engagement campaign to encourage governments around the world to meet their FP2020 commitments. We need girls, boys, women, and men to demand family planning information and services, and we need governments, donors, and others to meet that demand with increased and improved access to modern contraceptives and education. When girls and women can't plan their fertility, they can't plan their lives."

    It Takes Two ambassador and notable Victoria's Secret supermodel Erin Heatherton calls the lack of modern contraception to hundreds of millions of women around the world "one of the world's most pressing issues." Heatherton said, "This is an issue that affects men and women everywhere. Everyone should have the option to plan a family, and their choices shouldn't be limited because of their socio-economic level or country of residence."

    The three-year campaign will launch first in the United States and Uganda, later expanding to eight other countries around the world. Partners of It Takes Two include IPPF, The Bill and Melinda Gates Institute for Population and Reproductive Health, UNFPA, Marie Stopes International and more. Condom companies Karex and The Female Health Company have joined the campaign as product partners of It takes Two.

    For more information about It Takes Two, The Global Poverty Project and Women Deliver, please visit Ittakestwo.org.

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