Virgin Mobile FreeFest Tabled for 2014
Thu, 31 Jul 2014 10:05:21
There will not be a Virgin Mobile FreeFest in 2014. The Washington Post confirmed that the event will not happen this summer. It usually takes place at the Merriweather Post Pavilion in Maryland and outside of the nation's capital.
The event had run since 2009.
The company plans to make a direct donation to the Sasha Bruce RE*Generation House. That's a Southeast Washington home for homeless young adults. In the past, the organization had received the proceeds of each year's festival, plus a matching donation from Virgin Mobile USA.
I.M.P. Chairman Seth Hurwitz, who produces the festival and operates Merriweather Post Pavilion, issued a statement, which was published by The Post and read as follows: "The Freefest was this fantastic product of a crossroads of [Virgin Group founder Richard] Branson and some very creative people at Virgin. The mixture got shaken up every year, and it always settled at the last possible moment for that year. That was part of the spontaneous magic that everyone could pick up on I think. Unfortunately, the pieces are not all there right now with Virgin. Whether they are again who knows. But the Freefest concept is fantastic and we are exploring options to continue it at Merriweather."
Who is bummed about this news? We are!