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  • Vivienne Westwood Designs T-Shirt AKA "Tree Shirt" For GreenUp! Campaign

    Fri, 03 Feb 2012 13:32:16

    Vivienne Westwood Designs T-Shirt AKA "Tree Shirt" For GreenUp! Campaign - She will donate the proceeds to a tree-planting initiative

    Designer Vivienne Westwood, one of my absolutely faves, has designed a t-shirt for the GreenUp! campaign.

    In her own woods, Westwood said, "I was approached by the United Nation Environmental Programme to design a t-shirt for their GreenUp! Campaign. When you start doing things, you find people come to you. They're starting with a terrific idea which is to plant corridors of trees to link Europe's forests. This new initiative is about triggering new habits for a greener Europe and for greener economies. I have created a design for UNEP in support of the project. It's a really practical idea and it raises public awareness - it's great for the environment, great for people, great for animals."

    She continued, "My design has been printed on a t-shirt provided by sustainable manufacturers, ANVIL. The 'Tree-shirts' will be sold exclusively through www.YOOX.com on a worldwide level with all proceeds to be donated to the GreenUp! fund, helping to re-plant trees in Europe's worst affected regions."

    For more information on the project, go here.

    Are you going to nab a Viv Westwood t, uh, tree? OMG, we so are!

    —Amy Sciarretto
    02.03.12



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