Volcom Launches Re-Branding Videos
Tue, 19 Aug 2014 11:50:13
Volcom has reframed its core tagline to one that honors its 23-year history while underscoring the brand's future direction and global customer base. "True to This" is the company's new unifying message that will accompany a renewed visual direction and modernize one of the most recognizable and revered lifestyle brands.
The company's black and white stone logo will not change.
Volcom is releasing a series of crafted pieces that embody the "True to This" philosophy. Visit truetothis.volcom.com to watch.
These are short films that will be released on a monthly basis through December 2014 and will visually convey the essence of board riding, as well as connectivity to the planet, others and ourselves.
Do you wear Volcom? Are you "True to This?"