Watch Bjork's New "Notget" Virtual Reality Video
Tue, 04 Apr 2017 11:26:49
Björk has just released a new video, and like everything the artist touches her latest creation pushes beyond expectation and uses innovations across technical and creative apparatus. An avatar of the artist is submerged in an unusual ocean, she dances and sings in a way that only Bjork can dance and sing. The track, "Notget" is from her 2015 album, Vulnicura, and follows "Stonemilker and "Black Lake" in getting VR treatment. Frankly, it's a stunning piece of art.
Directed by Warren Du Preez and Nick Thornton Jones, the track continues Bjork's exploration into the visual world of VR technologies, and will further add to a catalog of work like the pieces featured in her Bjork Digital exhibition — an installation which has been touring the world since last year, sharing VR music videos for a number of Vulnicura tunes streamed via headsets for audiences.
In August of last year, pushing her use of the platform further still, Bjork staged a preview press conference for her exhibition, conducting the event via her avatar and with motion capture technology. When speaking about the Bjork Digital exhibition, the artist described her latest music as a perfect fit for the technical platform, saying, "I feel the chronological narrative of the album is ideal for the private circus virtual reality is: a theatre able to capture the emotional landscape of it."
The video for "Notget" follows from last year's expansive live album box set, which captured Bjork's favorite performances from the 2015 Vulnicura tour. Known as an artist who demands more of herself, her collaborators and her audiences, this latest release from Bjork is rewarding, beautiful and bold, and as always it begs the question "What's next?"
—The ARTISTdirect Staff