Watch Chuck Berry's First Ever Music Video "Big Boys"
Thu, 18 May 2017 11:29:52
It has been two months since the death of Chuck Berry, and there's a certain potency to the release of the iconic rock 'n' roller's very first music video being released after he's gone. However, there's a sweetness in the release of "Big Boys" a track taken from the legendary axeman's final album.
The video focuses on a 1950's era dance hall. Teenagers take to the floor to twist to a Chuck Berry tune while a Berry-looking performer does his rock 'n' roll moves onstage.
NPR premiered the video, and spoke with directors Matt Bizer and Curtis Wayne Millard who said that Berry was still alive as the video was being filmed, but died as the post-production process was underway.
"Chuck Berry tunes are a good time and they tell stories that everyone can relate with, so we wanted to stay true to that. When we were shooting the video, Chuck Berry was still with us and during post-production we found out he had passed on. We did not know how to really process it all. In a way, I think we are still processing the entire experience."
While the video certainly looks back to the heyday of Berry's arrival on the music scene there are very modern elements represented by hip hop choreography, and forms that the man is said to have influenced.
Chuck, Berry's album Chuck is the artist's first studio album of original material in nearly 40 years. The final collection from an artist that helped define the spirit of rock 'n' roll is due out June 9th.
—The ARTISTdirect Staff