Watch Gallest's Video for "Running"
Mon, 05 Jan 2015 08:12:22
Rapper Rorrey Fenty aka Gallest, the younger brother of Rihanna, dropped the brand new music video for his single, "Running," which lives on his debut mixtape Intolerable Cruelty. The visuals confront the recent deaths of unarmed black youths in America caused by law enforcement.
The video functions as a commentary on police brutality whilst portraying the struggle black males suffer on a daily basis in the United States. While the video depicts a similar plot to the 2012 Trayvon Martin shooting, it strikes a cord in present day amidst the strife in Ferguson; the nationwide anger over Eric Garner's death; and the upcoming Grand Jury decision on the death of 12 year old Tamir Rice. Gallest teamed up with seasoned director and documentarian, Kenim O, who has worked with the likes of President Barack Obama and Former President Bill Clinton. The two felt it vital to underscore the message that black lives matter.
"The song is about overcoming one's past and looking to the future as an opportunity for greatness," says Gallest. "I wanted the video to encourage everyone - whether a police officer or a young black man - not to let past misfortunes, prejudices, and upbringing dictate their future."
Gallest is currently gearing up for his debut studio album.
Watch the video below.
Did you dig the video for "Running?"