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  • Watch Grimes Star In Stella McCartney's Ad For New Fragrance

    Mon, 11 Jul 2016 10:12:54

    Watch Grimes Star In Stella McCartney's Ad For New Fragrance -

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    Back in March, we reported that Grimes, aka Claire Elise Boucher, was set to be the face of a new Stella McCartney fragrance. Yesterday, the first advertisement appeared on screens, and Grimes posted it to her Twitter. The ad is set to "Venus Fly" from Grimes' most recently release, Art Angels, and features appearances from Amandla Stenberg, Lola Leon, and Kenya Kinski-Jones, along with Claire.

    Stella originally announced the perfume a few months back via announcement on Instagram, "I am so excited to announce my new fragrance: POP by Stella McCartney!

    "POP is a spirit. It's about celebrating that exciting time when you are coming into your own. It's about freedom, and starting your life away from judgments or labels. x Stella"

    Grimes seems to be the perfect face for this new line, possessing both the spirit and rawness to turn "POP" into something more. McCartney said of Boucher, "I am so happy to announce Grimes (@actuallyGrimes) as one of the faces of my new fragrance, POP. Grimes is a wonderful musician, director and writer.

    "She's the real deal, which I think is really rare to come across. She refuses to compromise on anything ethically or artistically, which sets her apart from many of her contemporaries."


    For more on Grimes, check out:

    Grimes, Drake, Carly Rae Jepsen, The Weeknd Make Polaris Prize Long List

    Best Albums 2015: Grimes - 'Art Angels'

    —The ARTISTdirect Staff
    07.11.16

    Buy Grimes music on iTunes



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