Watch James Hetfield and Questlove "Greatest Feeling on Earth" Spots
Wed, 14 May 2014 14:14:44
Guitar Center launched their "Greatest Feeling On Earth" campaign this past February, celebrating the joy that comes from playing a musical instrument. Is there anything more rewarding for the musically inclined? We don't think so!
The campaign centers around the belief that playing a musical instrument produces an inherent joy unlike any other -- the greatest feeling on earth -- and that everyone should experience it at some point in their lives.
By spotlighting talented musicians, Guitar Center hopes to inspire and encourage other people to take up the art of music making.
After launching the campaign with Questlove, Guitar Center is proud to introduce the second artist ambassador – the one and only James Hetfield of Metallica.
As a true believer of the cause, Hetfield lends his thoughts and musical talents to a new nationally broadcast commercial spot which hits screens this week.
Watch him discuss his love of his craft below.
Watch Questlove's spot below, for a refresher in case you missed it.
What is the greatest feeling on earth for you, dear reader?