Watch Rihanna Talk Fashion in New River Island Video
Tue, 21 May 2013 16:14:54
Rihanna designed a range of clothes for River Island for the spring. The partnership was successful, so the pop star is continuing with another range for another season.
Check out this video clip where RiRi discusses her design strategies, aesthetics and approach. She reveals she is a selfish designer, creating pieces with herself, her friends and crew in mind. Obviously, RiRi is deeply involved in the design process, rather than slapping her name on the final product and doing some promotional work to help move pieces at retail. She appears to be seriously involved and offering input as she rolls her sleeves up.
Get more info at RiverIsland.com.
What do you think of Rihanna's style?