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  • Watch Rihanna Talk Fashion in New River Island Video

    Tue, 21 May 2013 16:14:54

    Watch Rihanna Talk Fashion in New River Island Video - She's launching another range for another season

    Rihanna Photos

    • Rihanna - NEW YORK, NY - SEPTEMBER 07: Singer Rihanna attends the Edun fashion show during Mercedes-Benz Fashion Week Spring 2015 at Skylight Modern on September 7, 2014 in New York City.
    • Rihanna - NEW YORK, NY - SEPTEMBER 07: Recording Artist Rihanna is seen at the Versus Versace Spring 2015 Collection during Mercedes-Benz Fashion Week at Metropolitan West on September 7, 2014 in New York City.
    • Rihanna - NEW YORK, NY - SEPTEMBER 07: Actress Trudie Styler and singer Rihanna attend the Edun fashion show during Mercedes-Benz Fashion Week Spring 2015 at Skylight Modern on September 7, 2014 in New York City.

    more rihanna photos »

    Rihanna Videos

    • Rihanna - Goodnight Gotham
    • Calvin Harris - This Is What You Came For  ft. Rihanna

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    Rihanna designed a range of clothes for River Island for the spring. The partnership was successful, so the pop star is continuing with another range for another season.

    Check out this video clip where RiRi discusses her design strategies, aesthetics and approach. She reveals she is a selfish designer, creating pieces with herself, her friends and crew in mind. Obviously, RiRi is deeply involved in the design process, rather than slapping her name on the final product and doing some promotional work to help move pieces at retail. She appears to be seriously involved and offering input as she rolls her sleeves up.



    Get more info at RiverIsland.com.

    What do you think of Rihanna's style?

    —Katie Sheehan
    05.21.13



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