Watch The Rolling Stones’ Long Lost Jingle For Kellogg’s Rice Krispies
Wed, 03 Aug 2016 11:32:59
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A clip has reemerged from a British TV advert for Kelloggs Rice Krispies that has a jingle performed by The Rolling Stones. Guitarist Brian Jones co-wrote the jingle with the J. Walter Thompson ad agency and it was used on British TV in 1964 - before the Rolling Stones truly broke the big time. In April of the same year, The Stones would go on to release their debut, self-titled album and reach number one on the U.K. charts.
The visuals are a satirical parody to the legendary UK game show Juke Box Jury, in which a celebrity panel listened to new rock singles and predicted whether they'd be hits or misses. Whilst the music can't be considered part of the Rolling Stones cannon of legendary tracks, all of the elements that would cement their early sound are contained. Bluesy riffs, a driven beat and a rip-roaring harmonica.
With an opening verse that states; "Wake up in the morning there's a snap around the place / Wake up in the morning there's crackle in your face / Wake up in the morning there's a pop that really says / "Rice Krispies for you, and you, and you!"" it's clear that The Rolling Stones enjoyed the tightness of a good rhyme-scheme with the directness of message that they would go on to employ in some of their better-known tracks.
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—The ARTISTdirect Staff