Why Did the Media Think Bono was Mad at Apple, Even Though They Support His (RED) Charity?
Thu, 26 Jun 2014 11:02:12
U2's Bono was thought to have taken a bite out of Apple. Not the Big Apple as in NYC, but Apple, the corporation and maker of the best phones and laptops!
The singer was said to have been mad at the company for not supporting his global non-profit AIDS charity organization, (RED), on a level he felt wasn't sufficiently public.
At the Cannes Lions International Festival of Creativity in France last weekend, Bono was on site to help increase awareness among businesses and consumers regarding the battle against AIDS.
Throughout its history, the org has partnered with major corporations like Nike, Starbucks, Gap, Armani, Beats Electronics and Apple itself, which has branded the signature red color and logo on many of its products such as the iPod, iPad and iPhone.
Apple's Senior Vice President of Design Jony Ive was on the panel with Bono, who turned and said, "One of the reasons it's such a credit to have Jony Ive on the stage is because Apple is so fucking annoyingly quiet about the fact they've raised $75 million. Nobody knows!"
Pointing to his iPad cover, Bono asked, "Where's the (RED) branding? Nobody can see that. This is modesty run amok. This is the Apple way. They're like a religious cult."
Now we can see why people would think Bono sounds mad at Apple, but the company was doing their part and raising money. It's okay not to shout your charity from the rooftops, right? Right.
Addressing the misinterpretation (RED) stated, "That modesty is their right, and in many ways admirable." Read the rest of what they had to say here.