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  • Why Did the Media Think Bono was Mad at Apple, Even Though They Support His (RED) Charity?

    Thu, 26 Jun 2014 11:02:12

    Why Did the Media Think Bono was Mad at Apple, Even Though They Support His (RED) Charity? - Find out!

    Bono Photos

    • Bono - CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook (L) greets the crowd with U2 singer Bono (R) as The Edge looks on during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus.
    • Bono - CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook (L) greets the crowd with U2 singer Bono (2nd R) as The Edge (2nd L) and Larry Mullen Jr look on during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus.
    • Bono - CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook (L) announces the free download of the new U2 album on iTunes as members of U2 The Edge (2nd L), Larry Mullen Jr (C), Adam Clayton (2nd R) and Bono as and look on during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus.

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    Bono Videos

    • Reeve Carney - Rise Above 1 ft. Bono, The Edge
    • Reeve Carney - Rise Above 1 (Live on American Idol)

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    U2's Bono was thought to have taken a bite out of Apple. Not the Big Apple as in NYC, but Apple, the corporation and maker of the best phones and laptops!

    The singer was said to have been mad at the company for not supporting his global non-profit AIDS charity organization, (RED), on a level he felt wasn't sufficiently public.

    At the Cannes Lions International Festival of Creativity in France last weekend, Bono was on site to help increase awareness among businesses and consumers regarding the battle against AIDS.

    Throughout its history, the org has partnered with major corporations like Nike, Starbucks, Gap, Armani, Beats Electronics and Apple itself, which has branded the signature red color and logo on many of its products such as the iPod, iPad and iPhone.

    Apple's Senior Vice President of Design Jony Ive was on the panel with Bono, who turned and said, "One of the reasons it's such a credit to have Jony Ive on the stage is because Apple is so fucking annoyingly quiet about the fact they've raised $75 million. Nobody knows!"

    Pointing to his iPad cover, Bono asked, "Where's the (RED) branding? Nobody can see that. This is modesty run amok. This is the Apple way. They're like a religious cult."

    Now we can see why people would think Bono sounds mad at Apple, but the company was doing their part and raising money. It's okay not to shout your charity from the rooftops, right? Right.

    Addressing the misinterpretation (RED) stated, "That modesty is their right, and in many ways admirable." Read the rest of what they had to say here.

    —Maggie Pannacione
    06.26.14



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