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  • Why Is Beyoncé Mad at H&M?

    Thu, 06 Jun 2013 10:38:47

    Why Is Beyoncé Mad at H&M? - She is the new spokesmodel, so what gives?

    Beyoncé Photos

    • Beyoncé - LOS ANGELES, CA - AUGUST 31: Recording artists Jay Z (L) and Beyonce attend day 2 of the 2014 Budweiser Made in America Festival at Los Angeles Grand Park on August 31, 2014 in Los Angeles, California.
    • Beyoncé - LOS ANGELES, CA - AUGUST 31: Singer Beyonce Knowles (L) and rapper Jay-Z attend American Eagle Outfitters Celebrates The Budweiser Made in America Music Festival during day 2 at Los Angeles Grand Park on August 31, 2014 in Los Angeles, California.
    • Beyoncé - LOS ANGELES, CA - AUGUST 31: Recording artist Beyonce attends day 2 of the 2014 Budweiser Made in America Festival at Los Angeles Grand Park on August 31, 2014 in Los Angeles, California.

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    Beyoncé and her body are the spokesmodels for discount retailer H&M. You've seen her modeling the bikinis in the spring and summer campaign, right?

    Well the Queen is apparently miffed at the powers-that-be in marketing for trying to Photoshop her.

    When the singer saw the edited print ads, she refused to sign off on them and made them use the originals.

    "When Beyoncé found out they had edited the way her body really looked, she hit the roof," a source shared. "She's a true diva and was furious that she had been given such a snubbing. Her people refused to give the pictures the green light so H&M were forced to use the originals."

    You do NOT edit Beyoncé or her curves.

    A rep for H&M did admit that "discussions" about the photos took place, but that the published images were not changed, saying, "As with all campaigns there are discussions on which images should be used. Both H&M and Beyoncé are very happy with the final result."

    Translation: So they tried to edit them but Bey said, "NO WAY!"

    Will you be checking out Beyoncé bikinis and more at H+M?

    —Marlowe Mancini
    06.06.13



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