will.i.am and EKOCYCLE Launch #ADayWithoutWaste Campaign
Tue, 25 Mar 2014 13:12:53
Waste not, want not.
will.i.am and EKOCYCLE are joining forces with Global Citizen to rally around that notion in the name of Mother Earth.
Shining a spotlight on sustainability, the team hopes to encourage people to pledge to make a difference on #ADayWithoutWaste -- April 9.
The recycling campaign aims to inspire people to look at everyday patterns of waste consumption in an effort to make even the smallest change that will result in environmental protection. Actor Colin Hanks has pledged his support and additional celebrity talent will follow.
Register at ADayWithoutWaste.org and take the one-day pledge, committing to make a positive social change in the world.
People can also share and measure the impact of their zero waste actions via myActions.org – an online community and social tool that tracks the digital sharing of real world actions.
It is the goal of EKOCYCLE and Global Citizen to secure 150,000 actions from participants around the world now through Earth Day, April 22.
Will you help participate in this action for Mother Earth?