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  • will.i.am Partners With Lexus

    Thu, 07 Aug 2014 14:46:07

    will.i.am Partners With Lexus - Check out new music + see what he is designing

    will.i.am Photos

    • will.i.am - LAS VEGAS - SEPTEMBER 05:  Singer/actor Omarion Grandberry (L) and singer apl.de.ap of the Black Eyed Peas appear at a party hosted by will. i.am at the Wet Republic pool at the MGM Grand Hotel/Casino September 5, 2010 in Las Vegas, Nevada.
    • will.i.am - LAS VEGAS - SEPTEMBER 05:  Singer/actor Omarion Grandberry (L) and singer apl.de.ap of the Black Eyed Peas appear at a party hosted by will. i.am at the Wet Republic pool at the MGM Grand Hotel/Casino September 5, 2010 in Las Vegas, Nevada.
    • will.i.am - LAS VEGAS - SEPTEMBER 05:  Singer/actor Omarion Grandberry (L) and singer apl.de.ap of the Black Eyed Peas appear at a party hosted by will. i.am at the Wet Republic pool at the MGM Grand Hotel/Casino September 5, 2010 in Las Vegas, Nevada.

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    will.i.am Videos

    • will.i.am - Mona Lisa Smile ft. Nicole Scherzinger
    • will.i.am - Boys & Girls ft. Pia Mia

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    will.i.am is a forward thinker who embraces technology. He does not avoid it. He seems to really love gadgetry and systems and such.

    As an extension of this insatiable fascination with design and technology, will.i.am has partnered with Lexus as part of their new NX Striking Angles campaign championing innovative and provocative design. As part of the overall campaign, the musician will design his own limited edition take on the Lexus NX, and star in the brand's latest television commercial.

    Sweet.

    A short collaboration film starring the innovator, which brings to life his passion for technology, has been released to launch the partnership. The video brings to life his latest track "Dreamin' About the Future," featuring Brazilian musician, Sergio Mendes. The track first debuted as part of will's Pyramidi installation at the Barbican’s Digital Revolution exhibition in London.

    "Whatever I do I want it to be striking, I want to innovate and revolutionize and my partnership with Lexus on the Striking Angles campaign is no different," will said. "Inspired by a shared philosophy in design, we've been able to work together on a multi-faceted campaign that will challenge design conventions and fuel people's imaginations."

    Watch the collabo film below.



    Are you digging will.i.'am's latest innovation?

    —Carly Costello
    08.07.14



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    Tags: will.i.am, Sergio Mendes

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