will.i.am Partners With Lexus
Thu, 07 Aug 2014 14:46:07
will.i.am is a forward thinker who embraces technology. He does not avoid it. He seems to really love gadgetry and systems and such.
As an extension of this insatiable fascination with design and technology, will.i.am has partnered with Lexus as part of their new NX Striking Angles campaign championing innovative and provocative design. As part of the overall campaign, the musician will design his own limited edition take on the Lexus NX, and star in the brand's latest television commercial.
A short collaboration film starring the innovator, which brings to life his passion for technology, has been released to launch the partnership. The video brings to life his latest track "Dreamin' About the Future," featuring Brazilian musician, Sergio Mendes. The track first debuted as part of will's Pyramidi installation at the Barbican’s Digital Revolution exhibition in London.
"Whatever I do I want it to be striking, I want to innovate and revolutionize and my partnership with Lexus on the Striking Angles campaign is no different," will said. "Inspired by a shared philosophy in design, we've been able to work together on a multi-faceted campaign that will challenge design conventions and fuel people's imaginations."
Watch the collabo film below.
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