will.i.am "This Is Love" featuring Eva Simons Song Review — 4.5 out of 5 stars
Thu, 14 Jun 2012 08:32:23
will.i.am may very well be the most versatile man in pop music.
He's always about ten steps ahead of everyone else, and every time he hits the studio, magic happens. That's been true for his entire career, especially on The Black Eyed Peas' classic albums Elephunk and The E.N.D.. You didn't hear dance producers on Top 40 before The E.N.D. in 2009…He preserves that tradition of flipping the script on "This Is Love" [Featuring Eva Simons], the latest single from his forthcoming solo album, #willpower.
He begins the song with a resounding piano intro. Its understated elegance entwines with the singer's soulful delivery a la the kings like Stevie Wonder. Slowly, the melody builds and suddenly drops into a dance floor-primed hook by Simons. Synths then twist and turn the track into a massive global anthem. As the next verse begins, will.i.am rolls through raucous rhymes built in artful alliteration and vibrant visuals all before building back into the piano. It's diverse, dynamic, and daring—just like all of his best work.
"This Is Love" stands on par with the cream of the crop from will.i.am's catalog in terms of both groundbreaking scope and infectiousness. Get ready for him to revolutionize pop again.
Have you heard "This Is Love"?
Watch the video below!