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  • Willie Nelson Partners With Hard Rock for Limited Edition Merch

    Tue, 30 Apr 2013 10:42:06

    Willie Nelson Partners With Hard Rock for Limited Edition Merch - It's his 80th bday today, too!

    Willie Nelson Photos

    • Willie Nelson - ARRINGTON, VA - SEPTEMBER 07: Willie Nelson performs on Day 4 of Lockn Festival at The Oak Ridge Farm on September 7, 2014 in Arrington, Virginia.
    • Willie Nelson - ARRINGTON, VA - SEPTEMBER 07: Willie Nelson performs on Day 4 of Lockn Festival at The Oak Ridge Farm on September 7, 2014 in Arrington, Virginia.
    • Willie Nelson - ARRINGTON, VA - SEPTEMBER 07: Willie Nelson performs on Day 4 of Lockn Festival at The Oak Ridge Farm on September 7, 2014 in Arrington, Virginia.

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    Happy 80th birthday, Willie Nelson. The singer celebrates the big day today, April 30!

    In honor of the milestone celebration, the country singer and Hard Rock International announced the launch of the limited-edition Willie Nelson Artist Spotlight merchandise program, benefiting the Sustainable Biodiesel Alliance and Animal Welfare Institute. The line, a partnership between the musician, activist, author and poet and the world-renowned brand, includes a men's t-shirt, a limited edition collector pin as well as an online exclusive pin and, fittingly, a bandanna that will be available online and in-store at participating locations on June 6, 2013.

    Sadly, there is no Willie Nelson-branded hairbrush or hair ties!

    Hard Rock International is also joining the ongoing festivities for the beloved musician and looks forward to welcoming Willie and his Family Band for a celebration launch event at Hard Rock Cafe New York on June 6, 2013.

    A portion of the retail price of the merch items will benefit both the Sustainable Biodiesel Alliance, which advocates for creating a better world through sustainable, community-based biodiesel and the Animal Welfare Institute dedicated to reducing animal suffering caused by people and seeking better treatment of animals everywhere – in the laboratory, on the farm, in commerce, at home and in the wild.

    Hard Rock's Willie Nelson Artist Spotlight t-shirt, pin and bandana will be available online at www.hardrock.com and at Hard Rock locations in the following cities: New York, New Orleans, Maui, San Antonio, Nashville and Houston

    Details on the items:

    Willie Nelson Artist Spotlight Mens T-Shirt: 100% Cotton tee that features an image of Willie Nelson with his guitar and the words "Outlaw Legend." The top left of the shirt features the artists name and is surrounded by filigree with an 'Old West' saloon vibe. 15% of the retail price will benefit the Sustainable Biodiesel Alliance and the Animal Welfare Institute. ($26)

    Willie Nelson Artist Spotlight Bandana: 100% cotton and features a filigree design on a navy blue background that coordinates with the Willie Nelson Artist Spotlight T-Shirt and includes the artists name. 15% of the retail price will benefit the Sustainable Biodiesel Alliance and the Animal Welfare Institute. ($10.00)

    Willie Nelson Artist Spotlight Collectors Pin: is a translucent hard enamel guitar with gold base metal modeled after Willie's own and features the phrase "Outlaw Legend." 15% of the retail price will benefit the Sustainable Biodiesel Alliance and the Animal Welfare Institute. ($12.00)

    Willie Nelson Artist Spotlight Online Exclusive Pin: is modeled after the Willie Nelson Artist Spotlight T-Shirt and includes the artist's likeness, name, guitar and the words "Outlaw Legend." This online exclusive pin is hard enamel with translucent enamel used for the guitar and is set on gold base metal. ($14.00)

    Will you celebrate Willie's bday for the next few months by nabbing some of this gear, which is for a good cause, as well?

    —Katie Sheehan
    04.30.13



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