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  • Zendaya Named New Face of Material Girl

    Fri, 20 Jun 2014 09:14:42

    Zendaya Named New Face of Material Girl - Rita Ora out, Zendaya in!

    Madonna Photos

    • Madonna - NEW YORK, NY - FEBRUARY 10: Bryan Lourd and Madonna attend the Great American Songbook event honoring Bryan Lourd at Alice Tully Hall on February 10, 2014 in New York City.
    • Madonna - NEW YORK, NY - FEBRUARY 10: Bryan Lourd and Madonna attend the Great American Songbook event honoring Bryan Lourd at Alice Tully Hall on February 10, 2014 in New York City.
    • Madonna - NEW YORK, NY - FEBRUARY 10: Bryan Lourd and Madonna attend the Great American Songbook event honoring Bryan Lourd at Alice Tully Hall on February 10, 2014 in New York City.

    more madonna photos »

    Zendaya Videos

    • Zendaya - Something New ft. Chris Brown
    • Zendaya - Keep It Undercover (Theme Song From "K.C. Undercover"/Audio Only)

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    Madonna and daughter Lola have readied their Fall 2014 Material Girl marketing campaign, which has a "Boardwalk Babe" theme and is fronted by actress and singer Zendaya.

    For the shoot, Material Girl took to the Coney Island Boardwalk with Zendaya, as she was photographed in a series of fun, sunny hot spots including the iconic Wonder Wheel, at the sweet shop, ticket booth and water gun game.

    Fun!

    Zendaya is the new face of the brand, sold in Macy's and shepherded by Madge and her daughter.

    Zendaya replaces Rita Ora as the Material Girl for this next season. Previous Material Girls include Taylor Momsen, Kelly Osbourne and Georgia May Jagger. So Z joins an impressive legacy.

    Her Madgesty is stoked about bringing Zendaya into the fold, saying, "Zendaya exudes a confident, free spirit. We love having her as the new face of Material Girl."

    "I love how Zendaya makes her own style rules to fit her personality – that's who Material Girl is all about, being yourself to the fullest," Lola (also known as Lourdes) said.

    Zendaya, who is 17 and will play the late Aaliyah in a new Lifetime biopic, is also stoked about her new endorsement, saying, "I am so excited to be chosen by Madonna and Lola as the new face of Material Girl; they are such a dynamic mother/daughter duo. Material Girl embraces having fun with fashion and being confident in your own skin... and who does that better than Madonna."

    The MG stuff is cute, and MG x Zendaya is the right pairing.





    Will you shop the latest season of Material Girl, a hot and sexy junior's brand sold at Macy's?

    —Maggie Pannacione
    06.20.14


    Image & Video Credit: Courtesy of Material Girl



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    Tags: Zendaya, Madonna, Rita Ora, Taylor Momsen, Kelly Osbourne, Aaliyah

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