Zendaya Named New Face of Material Girl
Fri, 20 Jun 2014 09:14:42
Madonna and daughter Lola have readied their Fall 2014 Material Girl marketing campaign, which has a "Boardwalk Babe" theme and is fronted by actress and singer Zendaya.
For the shoot, Material Girl took to the Coney Island Boardwalk with Zendaya, as she was photographed in a series of fun, sunny hot spots including the iconic Wonder Wheel, at the sweet shop, ticket booth and water gun game.
Zendaya is the new face of the brand, sold in Macy's and shepherded by Madge and her daughter.
Zendaya replaces Rita Ora as the Material Girl for this next season. Previous Material Girls include Taylor Momsen, Kelly Osbourne and Georgia May Jagger. So Z joins an impressive legacy.
Her Madgesty is stoked about bringing Zendaya into the fold, saying, "Zendaya exudes a confident, free spirit. We love having her as the new face of Material Girl."
"I love how Zendaya makes her own style rules to fit her personality – that's who Material Girl is all about, being yourself to the fullest," Lola (also known as Lourdes) said.
Zendaya, who is 17 and will play the late Aaliyah in a new Lifetime biopic, is also stoked about her new endorsement, saying, "I am so excited to be chosen by Madonna and Lola as the new face of Material Girl; they are such a dynamic mother/daughter duo. Material Girl embraces having fun with fashion and being confident in your own skin... and who does that better than Madonna."
The MG stuff is cute, and MG x Zendaya is the right pairing.
Will you shop the latest season of Material Girl, a hot and sexy junior's brand sold at Macy's?
Image & Video Credit: Courtesy of Material Girl