Managing Your Information Preferences
Information We Collect
Personal InformationWe may collect information that personally identifies you, such as your name, zip code, e-mail, address, age, credit card and billing information, information about your interest in and use of various content, products, programs and services, and other personally identifiable information ("Personal Information") when you request information from us, enter in or participate in our Promotions (as defined below), vote in polls, complete surveys or otherwise express an opinion, subscribe to one of our services such as our online newsletters, participate in one of our online forums or communities, make purchases, register on a Property, and at other times when we give you the opportunity to provide us Personal Information. The decision to provide this information to us is optional. However, if you choose not to provide the requested information, you may not be able to use some of the features of our Properties.
Information About OthersThe Properties may allow you to (i) submit information about other people, such as their name, e-mail, zip code, address, information about their interest in and use of various content, products, programs and services, and other information, and/or (ii) invite friends to join the Properties and to connect with you through our social media pages associated with Social Networking Sites (as defined below). We may collect any such information submitted or shared by you. The decision to provide such information is optional.
Our Properties may enable the use of the Adobe Flash Player. Adobe's Flash Player is used by the vast majority of websites that offer video and other interactive content. By default, your use of the Adobe Flash Player generates "flash cookies" (also known as “persistent identification elements” or “local shared objects”). The Adobe Flash Player (and similar applications) use flash cookies to remember user settings, preferences and usage similar to the browser cookies referenced above, but flash cookies can store more information than browser cookies and are managed through a different interface than the one provided by your web browser. You can control the degree to which you accept flash cookies by accessing your Adobe Flash Player management tools directly through the settings manager for Adobe Flash, located at Flash Player Manager. If you do not allow flash cookies to take any disc space on your computer, you may not be able to take advantage of or participate in certain features of a Property. Users with a computer running the Windows operating system can view flash cookie files in this folder: Documents and Settings[username]Application DataMacromediaFlash Player. Users with a computer running the Apple operating system can view flash cookie files in this folder: /users/[username]/Library/Preferences/macromedia/Flash Player. Flash cookies, or LSO files are stored typically with a ".SOL" extension.
Although the Adobe Flash Player is used by the vast majority of websites that offer video content and/or games, it is not the only technology being used in the ever-shifting online and mobile content environment. HTML5 is an increasingly popular web standard used for presenting content, especially content delivered to mobile devices. HTML is the mark-up language used for the World Wide Web. Almost all web pages you visit on the internet are based around HTML code. HTML5 is simply the fifth and latest iteration of this mark-up language that allows for more interactive web pages. One of the real benefits of HTML5 is its potential to standardize the highly fragmented rich-media universe. Some HTML5 code may allow your response to advertising and other activities to be monitored across websites and such information to be stored on your computer or mobile device. Technology solutions that allow users to opt-out of or block this sort of tracking are being developed through browser add-ons and other tools.
How We Use Information and When We May Share and Disclose Information Generally
Use of Information
We use Personal Information for internal purposes, such as to improve the Properties, to fulfill requests for products and services, to notify you of new products or services, and to otherwise communicate with you about Relativity and our affiliated companies.
We may use Usage Data for a number of purposes, such as system administration, to report aggregate information to our business partners or to audit the use of the Properties. We may associate your Usage Data with the Personal Information you provide. We may disclose to third parties certain Usage Data regarding the Properties. However, in such cases, your Usage Data will be aggregated with the Usage Data of others and will not identify you individually or include your Personal Information.
Disclosure of Information
Third-Party Providers. From time to time, we may establish a business relationship with other businesses whom we believe trustworthy and who have confirmed that their privacy practices are consistent with ours ("Third-Party Providers"). For example, we may contract with Third-Party Providers to provide certain services, such as hosting and maintenance, data storage and management, credit-card processing and marketing and promotions. We only provide our Third-Party Providers with the information necessary for them to perform these services on our behalf. Each Third-Party Provider must agree to use commercially reasonable security procedures and practices appropriate to the nature of the information involved in order to protect your Personal Information from unauthorized access, use or disclosure. Third-Party Providers are prohibited from using Personal Information other than as specified by Relativity.
Sweepstakes, Contests and Other Promotions. If you choose to enter a contest, sweepstakes or other promotion (each, a "Promotion"), your Personal Information may be disclosed to third parties in connection with such Promotion, including without limitation, for purposes of posting your entry with attribution or otherwise as permitted in the official rules for the Promotion in question, fulfilling your prize or including your name on a winners list. Also, by entering a Promotion, we may require you to consent to the use of your Personal Information or other information, such as name, voice or likeness, in advertising, promotional and marketing materials. In addition, we may offer a Promotion sponsored by or co-branded with a third party, who may obtain the Personal Information that you submit.
Legal Disclosures. Relativity cooperates with government and law enforcement officials and private parties to enforce and comply with the law. We may disclose Personal Information (and any other information about you or content posted or transmitted by you through the Properties) to government or law enforcement officials or private parties if, in our discretion, we believe it is necessary or appropriate in order to respond to legal requests (including court orders and subpoenas), to protect the safety, property or rights of Relativity or of any third party, to prevent or stop any illegal, unethical, or legally actionable activity, or to comply with the law.