The Bloody Beetroots

The Bloody Beetroots Biography

Sir Bob Cornelius Rifo a.k,a, THE BLOODY BEETROOTS has always been an anomaly amidst the cocooned trends and coddled pedigrees of dance music. After fits and starts in Italian garage-punk bands, Rifo launched THE BLOODY BEETROOTS in 2007 and over the next years, he would win the support of electro house heavyweights Étienne de Crécy and Alex Gopher in Europe and Dim Mak’s Steve Aoki Stateside, with each production more elaborate and ambitious than the last. From the start, MR . BLOODY BEETROOTS was capable of synergizing sonics and sensibilities from The Damned to Debussy, the anthemic wistfulness of new wave and primal screams of hardcore punk, into remarkably actualized efforts that became platforms for larger socio-political historiography and cultural histrionics: the homage to Italian Futurism of “Rombo,” the cinematic soundtrack to Nazi resistance (and you thought it was just dance music) that is “Domino”—the striking black and white video features Rifo using only a book as weapon, and the kick drum pattern, in anirony too rich to ignore, recalling New Order’s “Blue Monday.” Then there’s the sci-fi fantasy anarchism of writer Michael Moorcock in “Cornelius” and the Trekkie techie nerd joy of smearing sounds that is simply cerebellum meltingly “Warp.” Clearly on Rifo’s watch, anything’s not only possible—but from the sheer vastness of sounds and media that have materialized—probable as well. Having worked closes with Dennis Lyzxen from The REFUSED on not only the single smash club record "Church Of Noise" but developing it into an online community and cult following, Rifo and Lyzxen, embrace freedom of art, speech and chaos. His most recent collaborations included studio sessions with Youth and remixing Killing Joke, an opportunity very few are entitled to. From one-man studio production to full band live shows with BLOODY BEETROOTS DEATH CREW 77 & his DJ show touring as The Bloody Beetroots Dj Set, dance tracks to films, photography, fashion and socio-political activism, are all encompassed.

The Bloody Beetroots All Music Guide Biography

Initially releasing music on celebrity DJ Steve Aoki's Dim Mak label and often compared stylistically to French electro superstars Justice, the Bloody Beetroots -- technically a solo project of one Sir Bob Cornelius Rifo -- generated significant buzz in the music blogosphere from 2006 onward with both remix and production work. The Italian artist's masked appearance à la Daft Punk also garnered significant media attention. Rifo began to establish the Bloody Beetroots DJ Set as a performance act in early 2008 with a short American tour that included a stop at South by Southwest as well as numerous club gigs in Los Angeles, where he appeared alongside Aoki. Following a handful of EPs, the Bloody Beetroots' first album, Romborama, was released in 2009. Rifo then spent the next couple of years promoting the record with an extensive touring schedule, and by spring 2010 he had named his live act Bloody Beetroots Deathcrew '77. By 2011 the Bloody Beetroots had not only been signed to Patrick Moxey's renowned Ultra label, but Rifo's work had also begun to appear on Ministry of Sound in Australia. Later that year, Refused and the (International) Noise Conspiracy vocalist Dennis Lyxzén came into the fold for Church of Noise, an anarchistic side project with a tour and single of the same name. The year culminated with a prestigious, celebratory L.A. live date on New Year's Eve, setting the tone for a successful summer 2012 festival season for the DJ set show. The infectious, riff-based "Rocksteady" appeared earlier that year and was followed in December by the comparatively tempered "Chronicles of a Fallen Love" featuring Deadmau5 associate Greta Svabo Bech on vocals. In January 2013, Ultra began a strategic relationship with Sony, meaning that Bloody Beetroots material was issued on the major label in many different international territories. This coincided with the unveiling of the powerful show The Bloody Beetroots Live, which made its way across North America and Europe for much of the year. June 2013 brought "Out of Sight," a gritty and anthemic collaboration with none other than Paul McCartney and Youth, ahead of a second long-player, Hide, which arrived in September of that year. ~ Jason Birchmeier & James Wilkinson, Rovi

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