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Led by former Generation X member Tony James, the new wave group Sigue Sigue Sputnik raised selling out to an art form. The concept behind Sigue Sigue Sputnik was simple: the band adopted a postmodern, ironic style and sound, and marketed it to the hilt, saturating the media with slogans and interviews. James didn't even intend the band to be musical; he recruited Martin Degville, Neal X, Chris ...more
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