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DAVOS, SWITZERLAND - JANUARY 26: (L-R) Dave Maddocks, Chief Marketing Officer for Converse, Professor Richard Feachem of The Global Fund to Fight AIDS, TB and Malaria, John Hayes, Chief Marketing Officer of American Express, Giorgio Armani, Chairman and Chief Executive of the Armani Group, Bobby Shriver, Chairman of DATA and CEO of Product RED, musician Bono of U2 and Andrew Rolfe,President of Gap International, attend the launch Product Red, a global brand of red products from leading world brands whose profits will support the Global Fund to Fight Aids, TB and Malaria at the World Economic Forum 2006 on January 26, 2006 in Davos, Switzerland. The World Economic Forum is a yearly gathering of more than 2,300 executives and politicians where issues such as economic globalisation, the emergence of India and China as major economic powers and the price of oil will be discussed and analyzed.











































































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