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  • Pepsi + Beyoncé Ask Fans for Help With Super Bowl Halftime Show

    Wed, 02 Jan 2013 09:41:00

    Pepsi + Beyoncé Ask Fans for Help With Super Bowl Halftime Show - We have all the details

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    • Beyoncé - NEW YORK, NY - JUNE 03: Blake Lively and Beyonce attend the CHIME FOR CHANGE One-Year Anniversary Event hosted by Gucci Creative Director Frida Giannini and T Magazine Editor-In-Chief Deborah Needleman at Gucci Fifth Avenue on June 3, 2014 in New York City.

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    Pepsi and Beyoncé are inviting fans to help make this year's Pepsi Super Bowl Halftime Show one of the most memorable and compelling shows ever. Better than Nipplegate with Janet Jackson and Justin Timberlake? Bring it Bey.

    As of right now, fans are encouraged to submit photos of specific "poses" in hopes of being selected for a chance of a lifetime – to appear in an on-air introduction welcoming Beyoncé to the stage for the Pepsi Super Bowl XLVII Halftime Show.

    Fans who visit www.pepsi.com will be given a series of poses to photograph, including head bopping, feet tapping, and yes, even hips shaking. Hundreds of photos uploaded on the site with the hashtag #PepsiHalftime will be used to introduce the Pepsi Super Bowl XLVII Halftime Show and to welcome Beyoncé to the world's biggest stage. The show will air on CBS on February 3, 2013.

    In addition, people who submit their photos by January 11 -four days after Bey's daughter Blue Ivy's first birthday- will be entered into a drawing for a chance to be one of 50 lucky fans selected for an unforgettable on-field experience during Beyoncé's Pepsi Super Bowl XLVII Halftime Show performance seen by millions of viewers at home. These fans will be able to bring a friend to New Orleans, participate in dress rehearsals during the week leading up to the show, and be a part of the Halftime Show's on-field dance team on Super Bowl Sunday.

    "Pepsi is bringing to life its 'Live for Now' mindset which places fans at the center of this experience," said Angelique Krembs, vice president of marketing, Pepsi. "Pepsi is looking for new ways to involve fans in the Halftime Show experience, and 'live' it like never before. And this is just the beginning. Only Pepsi could offer these amazing experiences, and we are proud to be able to work with our partners at the NFL, CBS and with Beyoncé in this unique and creative manner."

    Pepsi has also created a local promotion for residents of the New Orleans area. Pepsi will select an additional 50 winners and their guests from Pepsi's local retail partners, and give them an on-field experience at the Pepsi Super Bowl XLVII Halftime Show. These fans will also be on the field during Beyoncé's performance.

    Photo submissions for #PepsiHalftime will end on January 19. For official rules and information, fans can visit www.pepsi.com/halftime.

    Did you or will you enter?

    —Maggie Pannacione
    01.02.13



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    Tags: Beyoncé, Janet Jackson, Justin Timberlake

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