News

Flame-Broiled Diddy?

Coming soon to a Burger King near you: Diddy burgers? It could happen. The hip-hop mogul has signed a deal with the #2 fast food chain to appear in an upcoming series of advertisements.

If you're wondering how the famously dapper president of Bad Boy Entertainment will spin his alliance with the decidedly down-market home of the flame-broiled Whopper... well, here's what Diddy, who has a new album called Press Play coming out next week, had to say: "I'm having it my way on this album, and it's been a great journey for me, so I'm grateful for partners like Burger King Corporation that are helping me bring a fresh sound to my fans. They share my passion for being tastemakers and giving the people what they want." See why this guy is the king of hip-hop cross-promotion? Not even Jay-Z could pull this one off.

Burger King will also be a sponsor of Diddy's upcoming tour. No financial details on the partnership were disclosed.

For more on the Diddy/Burger King partnership and how it's playing out on the viral video website YouTube, read our blog.

--The ARTISTdirect Staff
10.10.06