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Bon Jovi, Kenneth Cole Team Up For Charity Auction

In support of their on-going campaign to help the homeless, Jon Bon Jovi and Kenneth Cole are launching the "R.S.V.P. to HELP" online auction to raise money for charity. The 10-day eBay auction, which runs from February 5 at 4PM PST/7PM EST to February 15, features 26 one-of-a-kind items and experiences and is a continuation of their successful event held last week in New York City. All proceeds from the online offering will benefit Habitat for Humanity, HELP USA and the Philadelphia Soul Charitable Foundation. To view the items or place bids, visit www.rsvptohelp.org.

"Once an idea becomes action, an energy is created that can be contagious," says Jon Bon Jovi, whose global rock icon status is offset by his commitment to the working-class community where he grew up. "People who want to help - or who need help - get discouraged because they don't know how to take the first step. I'm trying to make it a little easier by connecting the people with something to give with the people in need. When the connection is made, whatever town you call home becomes a better place."

The Internet auction boasts several exclusive and highly sought after packages, including a Saturn OUTLOOK designed by Jon Bon Jovi and Kenneth Cole. This one-of-a-kind vehicle features a special exterior color in carbon flash metallic, embroidered seats with Jon Bon Jovi and Kenneth Cole logos, 19" Chrome wheels and a chrome side assist step. The OUTLOOK is loaded with a Jon Bon Jovi entertainment package, including 3 built-in DVD players, Jon Bon Jovi DVD, and a pre-loaded iPod with Bon Jovi music, as well as a Kenneth Cole "getaway package," consisting of leather luggage, leather key ring and sunglasses.

Habitat For Humanity has generously offered up two "build slots" during the Jimmy Carter Work Project 2007, which takes place in Los Angeles from October 28 - November 2, 2007. The highest bidder will also receive airfare for two courtesy of Delta Airlines, two tickets to a small VIP reception with the President and Mrs. Carter during the same week, as well as two tickets to opening and closing ceremonies.

The "R.S.V.P. to HELP" auction contains something for everyone! Music lovers will have the opportunity to bid on experience packages with their favorite artists, including Christina Aguilera, Justin Timberlake and Aerosmith. Sports fanatics can vie for unique experiences, including suites for the bidder and friends to see the New York Giants, Detroit Pistons, Los Angeles Lakers and other top sports teams. Fashion gurus will find many dream items, such as a package of five designer handbags and tickets to a menswear fashion show during New York Fashion Week. Travel aficionados can bid on several luxurious vacations, which will take them to places like Germany, London and Cancun.

Jon and Kenneth have already raised in excess of $1,000,000 through the "R.S.V.P. to HELP" campaign. On January 25, they co-hosted a benefit at Tribeca Rooftop in New York City, where the live auction alone raised upwards of $750,000. In addition, a portion of proceeds from the sales of Kenneth Cole R.S.V.P., the new men's fragrance manufactured by Coty Inc., will be donated to the three charities. The sales of a limited-edition collection of Kenneth Cole/Jon Bon Jovi designer jackets will benefit HELP USA.

"I am honored to collaborate with Jon on such a heart-warming project as R.S.V.P. to HELP. We have the same vision of helping those less fortunate and the partnership just works," says Kenneth Cole.

To view all the items being auctioned, visit www.rsvptohelp.org.

02.09.07