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Justin Timberlake Launches VCast Channel

The next time someone asks who's on the phone, you can say, Justin Timberlake. Verizon Wireless, a sponsor of JT's current tour, is giving fans access to the singer's every move with JT-TV, an exclusive Verizon VCast available on all eligible cellphones. In a moment when most celebrities are shying away from constant media attention and the imposing paparazzi, Timberlake is taking control of the access via his own footage.

"It started from Verizon sponsoring the tour, and they came to me with the initial idea. 'What if you had your own channel? What would it be like to be backstage with you?' " Timberlake said. "And instead, I was like, 'What would it be like to be there every day with us?' "

Timberlake's VCast channels will focus on his favorite music, movies, and fashion, tying the latter in with his own clothing line, William Rast. "This really has been a huge work in progress," Timberlake said.

When does this guy have time to eat? --The ARTISTdirect Staff
02.13.07