News

Bon Jovi Offers Tickets and Album Package

In what's being billed as a digital first, Jersey rockers Bon Jovi are bundling their forthcoming album Lost Highway in with advance ticket purchases for five initial October concerts at the brand-new Prudential Center in Newark, New Jersey. American Express cardholders will have the opportunity to purchase this special package through Ticketmaster beginning June 12 until June 14, while non-cardholders have the opportunity from June 15 through June 22. Starting June 23, fans will be able to buy tickets without the digital album download.

Although Bon Jovi is the first artist to include a digital copy of his album with every ticket purchase, he's not the first to use ticket sales to move more copies of a new album. In 2005, Prince gave every attendee of his "Musicology" tour a physical copy of the album of the same name.

—The ARTISTdirect Staff
06.12.07