News

Soulja Boy Signs Clothing Deal

Yums Shoes has signed Soulja Boy to a multi-year endorsement deal that includes an exclusive sneaker (designed by the rapper and graffiti artist/graphic designer Tex) and apparel line.

"The Soulja Boy exclusive ("Block Star") shoe will be released in the fall along with my album," Soulja Boy told Billboard.com. "The Soulja Boy cartoon will also be released in the fall, so there's three things to look out for."

Soulja Boy will premiere his clothing line at the Magic trade show this fall and follow that up with a full ad campaign and five webisodes on the Yums and Soulja Boy Web sites. His second LP, iSouljaBoy, features guest appearances from Bow Wow, Sean Kingston and more.

—The ARTISTdirect Staff
07.01.08