News

Master P Launches BET Competitor

Percy Miller, better known as rapper/businessman Master P, has announced plans for the launch of Better Black Television. Intended as an epicenter of "positive content for a black and brown culture," the station is set to start airing content in 2009. According to Billboard.com, this content will include "drama and comedy series, movies, animation, reality, politics, sports and entertainment news, children's educational and teen programming, as well as 'responsible hip-hop music and videos'."

"I believe that there is a market in our community for a new diverse network that provides a new brand of superior programming that caters to all aspects of television, from reality to original programming," Miller said in a statement. He added that while BBTV will go after BET and MTV's viewers, Miller's son, Lil' Romeo, and him "will continue to do work with them and support their networks."

BBTV advisory board counts Denzel Washington, DJ Kool Herc, and NAACP executive director Vicangelo Bullock among its ranks. For descriptions of its initial programming, head here.

—The ARTISTdirect Staff
08.15.08