News

Taco Bell Names 'Feed the Beat' Winners

Hit the Lights, Thousand Foot Krutch and Fireflight have prevailed in Taco Bell's first-ever "Best of the Beat" competition, winning the chance to record a single with a well-known producer for a Taco Bell promotion in spring of next year.

"Music fans have spoken and they've selected three amazing bands that we can help take that next big step in their careers," David Ovens, Chief Marketing Officer of Taco Bell Corp., said in a statement. "These winning bands not only impressed us with their passion for music but also with their ability to mobilize their fan base to vote them 'Best of the Beat.' Next spring we will feed the beat with new music from Hit the Lights, Thousand Foot Krutch and Fireflight and showcasing it with our customers."

"Hit the Lights is stoked to be a winner of the 'Best of the Beat' contest, excited to play our music and eat our crunchwraps," frontman Nick Thompson said in a press release. "We're looking forward to recording a brand new song for your listening enjoyment. A huge thanks to all of our fans who helped us out!"

For more information on Taco Bell's promotion and a progress report on the three bands' songs, keep your browser locked on www.feedthebeat.com.

—The ARTISTdirect Staff
11.19.08