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Live Nation Launches Ticketing Company

Now that its decade-long contract with Ticketmaster is expired, Live Nation has launched its own in-house ticketing company. So far, club shows make up most of the gigs transferred from Ticketmaster’s system to Live Nation’s, as some ticketing contracts with large outdoor venues remain linked to the former.

“What we went live with was our own venues, and no amphitheater shows are up yet,” Jason Garner, Live Nation’s CEO of global music, told Billboard. “So it was a bunch of small club shows, which in many ways is more difficult because of the volume.”

Garner was quick to admit that Live Nation faced some “pretty complex” issues in the transition. “Anytime you have a major rollout,” he said, “you hold your breath and hope there are no major glitches. We went live over the [holiday] break and I didn’t hear one complaint from anybody about the system.”

—The ARTISTdirect Staff
01.08.09