Turk

While many perceive Cash Money Millionaires' massiveness to be everything that is wrong with 21st century hip-hop, it is hard to refuse the clique's uncanny knack for making catchy music. What is compelling about Cash Money's projects is their producers' acute sense of making melodies that have musical value. CMM projects are churned out cookie-cutter style, similar to the work of their New Orleans predecessor Master P (and to some extent projects by Dr. Dre and Wu-Tang Clan) in that an album is an umbrella project with a feature MC, in this case Turk. Although Turk is not an abundantly talented MC, he is very adept at carrying his lyrics over the Bayou beats dropped by CMM resident producer Mannie Fresh. With Fresh's syrupy beats dripping all over these danceable tracks, it is easy to see why the populace continues to demand more of this stuff. CMM in a sense have mastered the game; by maintaining absolute creative control they don't have to deal with a parent label (Universal) mandate because they have achieved platinum success with their own formula. ~ M.F. DiBella, Rovi