Bay City Rollers

The third of the Bay City Rollers' British albums was the first to reveal the cracks that were set to shatter Rollermania -- ironically, just at the moment when it needed to be at its strongest. America was finally coming around to the group's charms, aided and abetted by the masterful remake of their first album's "Saturday Night", but the group's UK profile was slipping dangerously and the sole homeland single that slid off this album, "Give A Little Love", was little more than Rollers-by-numbers, a crowd-pleasing ballad that packed little of the band's traditional joie de vivre.

Elsewhere, too, Wouldn't You Like It was obsessed with preaching to the converted, as the band shrugged off long-time songsmiths Martin/Coulter in favor of a more streamlined Eric Faulkner/Woody Wood-written landscape -- most of which was enjoyable enough, but little emerged truly memorable. Even the laudatory liner notes acknowledge the band's debt to the easy-listening rock of the age (ELO and the recently-ascendant Peter Frampton both grab a mention), but that's scarcely what we wanted from the Rollers.

The bonus tracks reflect the paucity of dynamite inspiration, as one b-side joins a chronologically impaired, but nevertheless damning version of the title track, recorded back in 1972, and one lackluster album out-take. At the time, it all added up to the least successful of the Rollers albums, at least in terms of musical content… but worse was to come. ~ Dave Thompson, All Music Guide