Tha Eastsidaz

Snoop Dogg has always been remarkably intuitive when it comes to selecting his business associates. After all, he has had the good fortune of being mentored by arguably the industry's best producer (Dr. Dre) and its shrewdest businessman (Master P). Now that Snoop's name has become synonymous with platinum plaques, the next logical step in his evolution was to do some mentoring of his own. Snoop's first entrepreneurial undertaking is the debut from fellow LBC mashers Tha Eastsidaz (Tray Dee and Goldie Loc). While the group's chemistry flourishes on the spirited lead single "G'd Up," Snoop often overshadows his protégés by being predominantly featured on most of the LP's cuts. Also, the overwhelming abundance of guests (Dr. Dre, Xzibit, Kurupt, Warren G, and Nate Dogg) precludes the Eastsidaz from achieving any lasting unit cohesion, often making the duo seem like visitors on their own debut. ~ Matt Conaway, All Music Guide