Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron. Handbill
Freddie King Handbill from Armadillo World Headquarters on 19 May 72: 8 1/2" x 11"
Type:Poster Art, Art, Poster Art