The Coca-Cola Kid

The ugly American bullying his way through a foreign country was a subject for comedy in several films of the 1980s, most notably Bill Forsyth's Local Hero and this film from exiled Yugoslavian director Dusan Makavejev. Eric Roberts plays Becker, an aggressive marketing executive for the Coca-Cola ...more

Arguably Dusan Makavejev's most accessible and entertaining film, The Coca-Cola Kid is a genial comedy with a rare light performance by Eric Roberts, whose subsequent roles devolved largely into villains and psychotics. Makavejev plays off Roberts' clenched line readings to suggest that here is a man who just needs a little loosening up, and he'll be okay. In fact, Roberts' Becker is a distant cousin to Susan Anspach's uptight American in Makavejev's most popular film, Montenegro. The Coca-Cola ...more