DJ KHALED UNLEASHES NEW ALBUM, 'FATHER OF ASAHD'
100% OF ALL THEIR PROCEEDS FROM “HIGHER” TO BE DONATED TO NIPSEY’S CHILDREN, EMANI AND KROSS
- Genre : More Music
- Type: News
- Author : Team ARTISTdirect
- Date : Fri, 17 May 2019
After an emotional and monumental rollout, DJ Khaled unveils his twelfth full-length album and the music blockbuster of the summer, Father of Asahd, in stores and at all digital retailers today. Upon going live, it shot to the #1 of iTunes Overall Top Albums Chart and #1 on the Top Hip-Hop/Rap Albums Chart.
Get it HERE via We The Best Music Group/Epic Records.
On Wednesday, The GRAMMY® nominated multiplatinum artist, music industry visionary, innovative influencer, mogul, and mega-producerset the stage for the album’s arrival by sharing a heartfelt and personal open letter on Instagram in regards to the passing of friend, close collaborator, and Los Angeles hip-hop legend Nipsey Hussle. See the full letter below.
In the piece, Khaled, co-writers, producers and label partners are donating 100% of all of their proceeds from “Higher” to Nipsey’s children,Emani and Kross. As “vibrating on a ‘Higher’ level was the essence of Nipsey’s soul,” the song amplifies this vibration on the highest level possible.
Last night, he debuted the heavenly music video for the track. Threaded together by some of the West Coast icon’s boldest bars and a skyscraping refrain from the crooner, the song might just be the most powerful in Khaled’s catalog. The visual shares a heartstring-tugging story befitting of his legacy.
Khaled launched a full-scale media takeover on Wednesday. First up, he premiered the album cover art on the Times Square Jumbotron as chronicled by EXTRA TV! Tonight, he hits the couch on NBC’s The Tonight Show Starring Jimmy Fallon for what promises to be an unforgettable chat. XXL launches a special-edition issue starring Khaled and We The Best Music Group today—available HERE.
Tomorrow night Saturday May 18, he shuts down Saturday Night Live as the musical guest for the Season Finale. Expect an unbelievable crew of surprise collaborators! Sunday May 19, he heads over to BRAVO to appear on Watch What Happens Live with Andy Cohen. Wednesday May 22, he guests on Live With Kelly & Ryan and concludes this run Thursday May 23 with an appearance onCBS This Morning with Gayle King. It all feels like another new beginning though…
Khaled also continues his partnership with Viacom on his historic release. MTV Presents "KHALEDCON", an immersive, pop up fan luv experience in their Times Square studios all day today. Khaled will be Livestreaming with Sway from the event at 4p on MTV’s YouTube and Facebook. MTV and BET will be airing all the videos on their world famous Times Sq digital billboards throughout the weekend. MTV Live and BET Jams will have Khaled video takeovers all day Monday May 20 at 12pm on MTV Live and Jams Tuesday May 21 at 6am.
Father of Asahd: The Album Experience will be screened before Khaled sits down with Elliott Wilson for an in-depth CRWN interview about the project. The streaming service will still be celebrating the highly anticipated album with an exclusive album release party in NYC on Friday, May 17. TIDAL members have the chance to celebrate with Khaled himself as he launches his 11th studio album.
Additionally, he joined forces with Amazon Music for a massive out of home campaign. The campaign started with billboards in New York City and Los Angeles showcasing some of the featured artists from the album in conjunction with a daily feature in Amazon Music’s program, “Today in Music.”. The campaign continues with nationwide out of home advertising in all 50 states booked through Milk Money, an