DMA'S Release Video For New Track "Learning Alive"
'THE GLOW' OUT JULY 10TH
- Genre : Rock
- Type: News
- Author : Team ARTISTdirect
- Date : Wed, 17 Jun 2020
DMA’S have today released new video for track "Learning Alive", taken from their forthcoming album THE GLOW, due for release on July 10th. The video follows DMA’S behind the scenes during a recent UK Tour, shot by Rik Sanders & edited by McLean Stephenson. The Lennon-esque intro to "Learning Alive" soon turns itself into something unexpected, pulling on the heart-strings and scaling up the drama with a stirring string section for this poignant and heartfelt melancholic ballad.
THE GLOW was produced and mixed by Grammy award winning producer Stuart Price (Madonna, The Killers, New Order) in the historic Westlake Recording Studios, a long way from the band’s early days in Sydney. From their emotive heart to their towering hooks, the core traits that have earned DMA’S a huge following are still prominent in new album THE GLOW, but now their anthemic sound is infused with a euphoric flood of alt-pop flair with pulsating synths and taut beats. While the huge choruses will prove to be electrifying highlights of future live shows.
The new album is a mission statement that the trio immediately encapsulate within the opening two tracks. A swaggering mash-up of Screamadelica-era attitude, big beat dynamics and modern alt-pop flair, ‘Never Before’ immediately sets the tone. The title track then keeps that energy firing, a rapid-rush of melodic energy, joyous optimism and a new-found confidence in Tommy O'Dell's vocals. As suggested by the first single ‘Silver’ DMA'S are expanding the scale of their sound. ‘Criminals’ introduces the biggest contrast on the record, its punchy, groove-focused hook taking flight from its restrained verses. And yet DMA'S save the biggest surprise for last. ‘Cobracaine’ is a celebration of everything the band can be. It's a maximalist melting pot of sounds: an escalating wall of guitars the foundation for a tense, almost trancelike beat with vocals filtered through harmonies and vocoders. And as it hurtles to its mesmerising conclusion, one thing is certain: this is the most fully realised of the band's three albums to date.
DMA’S are made up of Tommy O’Dell, Matt Mason and Johnny Took. The band formed in Sydney and made an immediate impression with their 2014 debut EP. Their full-length debut Hills End saw them crash into Australia’s Top 10, before For Now cemented them as a force to be reckoned with. The album earned three ARIA Music Award nominations for Best Group, Best Rock Album and Best Independent Release.