FRENCH MONTANA GOES ON A WILD RIDE FOR “50s & 100s” MUSIC VIDEO
FEATURING JUICY J
- Genre : More Music
- Type: News
- Author : Team ARTISTdirect
- Date : Wed, 05 Feb 2020
Today, French Montana uncovers the unbelievable music video for his Juicy J-featuring track “50s & 100s.” The song can be found on his blockbuster double-side album, MONTANA [Epic Records], which was certified gold upon release.
Directed by Zac Facts [The Weeknd, Future], the clip shows French and Juicy J like we’ve never seen them before. Going down somewhere in Los Angeles after dark, a classic red convertible pulls up to an assisted living home as two silver-haired dames launch a debauched evening—making it rain and causing all kinds of trouble. Riding shotgun, animated bobbleheads of French and Juicy J soundtrack the mayhem. Between talking Benjamins and eye-popping animation, “50s & 100s” might just be the wildest video of 2020…
See it now before it gets everyone talking.
With production also courtesy of Juicy J, “50s & 100s” has become a fan and critical favorite. HotNewHipHop praised it as “a turn-up track.”
MONTANA yielded the double-platinum “Lockjaw” [feat. Kodak Black], platinum “No Stylist” [feat. Drake], and platinum “No Shopping.” This week, his next surefire hit “Out Of Your Mind” featuring Swae Lee and Chris Brown impacts Rhythmic Radio. Meanwhile, the album’s total streams eclipse 1.1 billion, while views exceed half-a-billion.
Most importantly, MONTANA primes French Montana for what promises to be a monumental year ahead. Get ready!
Some artists blur genres, but French Montana blurs borders. His inimitable fusion of classic East Coast rhymes, wavy pop swagger, and international ambition elevated him to the forefront of the game on a global scale. 2017 saw him ascend to superstar status with the blockbuster smash “UNFORGETTABLE” [feat. Swae Lee], which cemented him in the “Billion Club” for streaming and earned a septuple-platinum certification from the RIAA. Meanwhile, his sophomore effort, JUNGLE RULES, went gold and dominated the charts. At the same time, he has left an indelible mark on communities around the globe. In addition to becoming the very first rap ambassador of Global Citizen, he staunchly supported humanitarian efforts, spanning DACA, the viral Mama Hope #UNFORGETTABLE Dance Challenge, which raised over $500,000-plus, and his Pan-African health and education movement into Morocco with Care Morocco. 2018 also saw him become a U.S. Citizen after emigrating to the South Bronx from Morocco at just 13-years-old.
If anyone can not only change music, but the world at large, it’s French Montana.