FRENCH MONTANA RELEASES VIDEO FOR “WHAT IT LOOK LIKE”
RELEASES NEW ALBUM 'MONTANA'
- Genre : More Music
- Type: News
- Author : Team ARTISTdirect
- Date : Fri, 06 Dec 2019
Once again raising the bar with a bold blockbuster body of work, French Montana unveils his anxiously awaited double-side new album, MONTANA [Epic Records], today.
Giving fans more as always, it’s available in various bundle configurations with exclusive merch, including Fashion Nova shirts, hoodies, and sweatpants as well as Ethika boxers.
Upon going live, it immediately claimed a spot in the Top 5 of the Top Hip-Hop/Rap Albums Chart.
Heralding its arrival, he just shared the cinematic music video for “What It Look Like.” Directed by Kid Art [Pusha T, Yo Gotti], the gritty clip places French in the middle of an underground New York City hideout alongside bosses of all stripes. As a Scorpion runs across the frame only to be trapped by a glass, shadowy deals go down before the MC dominates an ominous beat with deft rhymes and a chantable hook, “Hit the club up, what it look like? Hit your block up, what it look like? Saw a hundred million cash, what it look like?...They saw me from the bottom, what it look like?”
It looks like timeless East Coast hip-hop with a 21st century trap edge…
Additionally, the powerhouse record “Out Of Your Mind” [feat. Chris Brown & Swae Lee] will be the next single to take over radio. Boasting unshakable and undeniable cameos from Breezy and Swae, French anchors the song with another display of lyrical fireworks.
Already, tracks from MONTANA have cumulatively tallied nearly 1.1 Billion streams pre-release. Plus, total video views for “Montana” album trailer, “Suicide Doors” [feat. Gunna], “Writing on the Wall” [feat. Post Malone, Cardi B, & RVSSIAN], “No Stylist” [feat. Drake], “Wiggle It” [feat. City Girls], “Slide” [feat. Lil TJay & BLUEFACE], “No Shopping” [feat. Drake], and “Lockjaw” [feat. Kodak Black] have impressively exceeded 460 million and counting.
Meanwhile, last month’s “Twisted” [feat. Juicy J, Logic, & A$AP Rocky] received widespread acclaim. Complex touted it as a “club anthem,” and Billboard proclaimed it as “another haymaker of a single.” HYPEBEAST chronicled how French is “continuing to crank out star-studded collaborative singles.” The latter only increased anticipation for MONTANA. Executive produced by Harry Fraud, this stands out as his most ambitious effort.