KIIARA RELEASES NEW SINGLE “NUMB”
TEAMS UP WITH DEATHBYROMY AND PVRIS
- Genre : More Music
- Type: News
- Author : Team ARTISTdirect
- Date : Tue, 08 Sep 2020
Atlantic Records recording artist Kiiara has released her new single “Numb” (feat. DeathbyRomy and PVRIS). The track sees the multi-platinum “princess of chop pop” team up with dark-pop singer DeathbyRomy, whose latest single “Fiending For A Lover” is out now, and alt-pop’s PVRIS, whose new studio album Use Me was released last month. The mesmerizing song was produced by Marco “MAG” Borrero (Noah Cyrus, Bebe Rexha, Charlotte Lawrence) and Louis Schoorl (5 Seconds of Summer, Kesha) and co-written with Melanie Fontana (Justin Bieber, Britney Spears, Dua Lipa) and Michel “Lindgren” Schulz (BTS, Halsey, Cheat Codes).
Speaking about the inspiration for the track, Kiiara shared, “Too many people have tried to control me over the years and it had taken a toll on me. I became numb to what was going on around me. I was exhausted from trying to explain myself and it felt as if people would wait for me to be at my weakest and most vulnerable to swoop in and manipulate my view on things. It was debilitating and I felt like I was in a tunnel all alone. I shut down completely.”
On the collaboration, Kiiara stated, “It was great working with DeathbyRomy and PVRIS on ‘Numb’ because I’ve been fans of them for a while !! I love how unique each of their writing styles are and how well we all mesh together vocally even tho we’re all very different. This song to me screams girl gang and I’m just so grateful to have this energy around me. I love working with artists who aren’t afraid to be real and embrace darkness and vulnerability. ‘Numb’ is our emo anthem.” DeathbyRomy added, "When Kiiara asked me to jump on this song and I heard the production, I knew I’d kill it so I had to hehehe. Not to mention, three badass women on one song? No brainer.” PVRIS echoed this saying, “At the start of quarantine Kiiara sent the track over and I immediately loved the vibe and was excited to hop on the track. When I heard DeathbyRomy on the track as well, it became a no brainer. These girls kill it and I’m happy to be a part of such a great track.”
“Numb” comes on the heels of Kiiara’s impressive recent singles “I Still Do” and “Never Let You.” “I Still Do” was met with widespread critical acclaim upon release, with Refinery 29 encouraging readers to “dance out your feelings to the tune of Kiiara's all-too-relevant ‘I Still Do’” and MTV labeling the track “an infectious summer bop dripping with catchy vocals.” “Never Let You” followed the edgy track, garnering praise from Idolator and UPROXX, who included the song in their Best New Pop Music round-up and stated, “Kiiara has positioned herself as a strong songwriter.”
The latest singles have increased the widespread anticipation for the pop star’s debut album, with Billboard labeling “I Still Do” as “a tight, melodic first taste” and LADYGUNN predicting the album as “one for the top charts.” Earlier this summer, Kiiara released the “I Still Do” official video which introduced Lil Kiiwi, representing Kiiara in the earlier chapter of her career. In the video, flashbacks of Lil Kiiwi are intertwined with Kiiara’s present life, embodying the idea that while Kiiara is more composed and authentic today, she will always have a Lil Kiiwi side to her.