LOREN GRAY SHARES ACOUSTIC VIDEO OF NEW SINGLE, “CAKE”
Combined Streams Of “Cake” Surpass Two Million In First Month Of Release
- Genre : Pop
- Type: News
- Author : Team ARTISTdirect
- Date : Wed, 17 Jun 2020
Today, self-made phenomenon Loren Gray released “Cake” (Acoustic) video, a sparkling, stripped-down version of her new single. She shot the accompanying video at home with virtual accompaniment from her producers, The Wavys, performing from their patio.
Before she had even turned 18, Loren had racked up over 100 million cumulative global streams of her songs. “Cake” has already upped that tally by two million since its release last month. The official video, which has more than one million views, captured Loren and best friends Ariel Martin, Tati McQuay, Brooke Kier, and Erika Marosi baking and glamming it up in anticipation of their Zoom Girls Night In party. In this behind-the-scenes clip, Loren talks about how quarantine impacted their approach to shooting the video.
To celebrate the release of “Cake” – and World Baking Day – Loren took over the Tasty TikTok and baked their classic chocolate cake. Idolator praised the “defiant bop” and UPROXX included “Cake” in its round-up of the week’s best new pop music.
“Cake” follows Loren’s series of 2019 singles, which included “Options,” “Lie Like That” and “Can’t Do It” (feat. Saweetie). She also featured on Lost Kings’ “Anti-Everything.” Fans can spot Loren in the closing scene of the official video for Taylor Swift’s “The Man” and she also has a cameo in Kim Petra’s celebrity-studded “Malibu” (At Home Edition) video.
Edgy and high-energy, unapologetic and empowering, Loren’s distinct brand of pop is built on the soul-baring honesty she’s always granted her fans – which include a following of nearly 65 million across her socials. Growing up in the Philadelphia area, Loren began playing piano at a young age and spent her childhood listening to everything from classic rock and country to heavy metal and hip-hop. At 15, she uprooted herself and moved to Los Angeles to pursue a career in music. After cutting six records as an independent artist, Loren landed a deal with Virgin Records. In August 2018, she released “My Story,” which debuted at #1 on the Spotify Global Viral Chart. Her unique sense of style has led to collaborations with Betsey Johnson and Forever 21.