MARSHMELLO DEBUTS EMOTIONAL MUSIC VIDEO FOR "HAPPIER", FEAT. BASTILLE
And supporting the ASPCA's #FindYourFido Campaign during Adopt a Shelter Dog Month.
Genre : More Music
Author : Team ARTISTdirect
Date : Mon, 24 Sep 2018
Marshmello has released an emotional new music video today for his latest single "Happier," featuring Bastille. The poignant video, directed by Mercedes Bryce Morgan, captures the heartwarming bond between a young woman (played by Miranda Cosgrove) and her life-long best friend Mello, a golden retriever she receives for her birthday as a little girl. Mello is by her side as the two venture through moments of childhood and adolescence together, ending with a heartwarming twist. To watch the music video for "Happier," watch BELOW.
"When I heard happier for the first time I was taken aback," said Marshmello. "The amount of emotion that you could feel in the lyrics was crazy. As I listened to the song more and more it reminded me of so many things I've been through in my life. Toxic relationships, letting go of things I didn't want to and just situations where happiness came with a price. Recently I lost my dog which was really hard for me. I wanted the video to embrace the pain that we feel losing someone close to us and the cycle of life. This is what made me happier."
In conjunction with the release of the "Happier" official video, Marshmello is proud to support the ASPCA's #FindYourFido Campaign during Adopt a Shelter Dog Month. The campaign engages animal advocates across the country to adopt and to share profiles of adoptable dogs in their communities on social media in hopes of helping them find loving, safe homes. The campaign launches officially on October 1, 2018. Find out more at www.aspca.org/fido.
Since its release last month, "Happier" has reached #1 on Billboard's Dance/Electronic Streaming Chart & Dance/Electronic Digital Song Sales Chart. The song is currently #4 on Spotify's Global 200, #1 globally in Spotify's Viral Charts and in 13 territories including USA and has almost 100 million plays on Spotify alone. It is also in the Top 25 Global in Apple Music and top 10 official charts in Sweden and top 5 in UK . "Happier" continues to make big moves at radio as well, hitting the Top 10 at ALT and Top 20 at TOP 40 Radio this week.
Marshmello was recently nominated for an American Music Award for Favorite EDM Artist and will appear at the 6th annual "We Can Survive" breast cancer benefit concert at The Hollywood Bowl on October 20. Marshmello will also headline the upcoming Forbes Under 30 Summit Music Festival on September 30th at City Hall Plaza in Boston. The festival serves as the kickoff event for the fifth annual Forbes Under 30 Summit.
With the last year's worth of chart topping singles featuring collaborations with the likes of Selena Gomez, Migos, Khalid, Logic, and more, Marshmello has clocked a staggering 2+ billion streams across Spotify alone with over 40 million monthly listeners, cementing him as the platform's #4 Most Streamed Artist in the World.